Fliers can be an effective, very low cost form of advertising for your studio.
Search Engine Optimization (SEO) will bring your website to the top of search engine listings.
Show your ad to people that fit your demographic and only pay for it when someone clicks on it.
Use this very effective technique to receive more student referrals from your current students.
Learn to create press releases that get media attention for your studio.
You should know what to do when students Do Not Show (DNS) up for class.
Tracking your marketing statistics is essential to developing its effectiveness.
This article discusses common marketing mistakes made by studio owners.
Learn to write your own marketing plan following proven systems.
Learn the basics of writing a business plan for a studio.
Learn more about the different forms your business might take.
Minimize your risk hiring employees by having them sign good non-compete contracts.
Learn to prevent instructors from leaving with your students.
Learn to better manage your time.
Use effective methods of answering the phone when it rings at the studio.
The best ways to structure your tuition to increase collections, perceived student value, and retention.
What do you do when someone calls and asks for the price of classes?
What do you need to watch out for when signing a lease for your studio space?
Learn to better negotiate one of the most important expenses for your studio.
Increase enrollment and marketing efficiency by tracking prospects from the time they first contact your studio until they become students.
It is important to cut costs to maximize profit, but you must cut cost without decreasing the quality of your service.
Is subleasing your studio a good idea? How much should you charge? Download a professional contract to use for one-time and long-term agreements.
Training staff is hard enough. Training them effectively to be independent is even more important.
Door hangers are a low cost but work intensive method of advertising your studio in the neighborhoods closest to your location.
Use this artwork for seasonal supplemental advertising.
Simple inexpensive yard signs can make a big difference.
Draw new students to your studio by offering free intro classes to your community. We call these classes our Mass Intros.
Retargetting is the next step in getting your online advertising campaign ramped up. Wanna see some real results that your competition doesn't even know about?
Learn how to build dynamic, creative landing pages that increase your customer base. A landing page is like an introduction--this course will teach you how to lead with your best foot forward!
Facebook can be a powerful ally to your marketing campaigns. Learn how best to harness it.
Online marketing is an excellent way to increase your studio's student base, but it can be daunting when you're starting out.
Track how well your webiste is working using the FREE Google Analytics toolkit.
Learn how to take your SEO to the next level.
Learn to retain students by rewarding them with Capoeira Cash.
Create a program for prospects that shows all the quality you have to offer.
Your intake form should do so much more than just collect contact information.
Welcome folders should help students become loyal and dedicated.
Use free online calendars to promote your studio.
Expand your market by offering free programs to local schools, boy and girl scout troupes, church youth groups, and other community organizations.
Learn how to define marketing that actually works for your studio.
Learn to retain more students in this important series.
Create systems to help actually sign up more students.
Once they contact you, how do you get them in the door?
How do you get a constant stream of prospects to contact you?
How do the four pillars work together?
What numbers do I need and how will they help me?
Script for a demo that can be done with few or many performers.
A fun activity for kids' classes.
A great workshop script to introduce kids to the value of capoeira.